I’ve spent the last month or two reading Jay Abraham’s excellent Getting Everything You Can Out of All You’ve Got. If you’re in business—especially if you’re self-employed—this is an amazingly helpful book. It’s really revolutionized my thinking regarding MacAtoZ’s products and services, and I’m eager to put into practice what I’ve been reading about.

I’ve also been developing my first retail product, the MacAtoZ Service Suite (MSS). It’s sort of a remote computer support contract with, depending the level of service selected by the member, lots of additional online features. You can read all about it at www.MacAtoZ.com/support if you’re interested.

It’s a product heavily influenced by the aforementioned book, which means among other things that it comes with a 60-day unconditional money back guarantee and a referral system that lets members get additional free time by referring new people in. I’ve really enjoyed trying to stuff MSS full of features while keeping it a great value and, you know, not losing my shirt while doing it. (I explained the service to my mom—likely the only person willing to listen to me blather on about it at such an extended length—and her biggest worry was that I’d go bankrupt from offering so many services for so little. Thanks, Mom!)

I finished up revision one of the MSS instructions two nights ago. It’s 26 pages long, and trust me when I say, “That’s a lot of typing.” I’m working on a Keynote presentation for the Salem Mac Users Group now, and that’s a lot of work too.

Happily, I think it’s all worth it. The thing that makes me most excited about MSS is that no matter what Tier of service a Mac user picks, I think it’ll be a completely worthwhile purchase. If I weren’t selling this, I’d certainly be buying this, and something that could so radically change for the better the way Mac users buy, fix, and use their Macs sure strikes me as compelling.

But like all things business, it remains to be seen just how many folks will vote with their pocketbook, the only measure that really counts here.